While other nearby areas have grown so much they lost some of their charm, visitors to North Myrtle Beach return again and again to find the beaches are still wide and beautiful, and the things that make the area special still remain.
We were determined to create a brand vision and marketing plan that would honor the area’s Southern charm, showcase its unique communities and appeal to visitors who want to have it all, while still getting away from it all.
In late 2015, we created the destination’s first-ever Brand Guidelines book that outlined the destination’s palette, brand requirements, photo guidelines, strategic position, values, voice, and personality.
ROLES:
Art Direction & Design
Campaign Concept Development, Photoshoot Planning, Talent Styling, Prop Styling, Talent Coordination, Art Direction on Photoshoot, Campaign Development, Image Retouching, & Copy Development