REALLY BIG, REALLY CHEAP CAMPAIGN GLA // TV We created two TV spots in 2012 for the Greenville Literacy Association illustrating two of the selling points of their annual "Really Good, Really Big, Really Cheap Book Sale." These spots used large illustrated lettering to highlight the "big" and the "cheap" aspects of the book sale. These spots were animated by Photoelectric.
ILLUSIONS GLA // Environmental Graphics We created street and parking garage illusions for the Greenville Literacy Association to show how it feels to be illiterate. This campaign won three Gold Addy's locally.
ROLES: art direction, design of look and feel, implementation of design
GLA Book Sale TV // Big 2012
GLA Book Sale TV // Cheap 2012
GLA // Illusions
GREENVILLE-SPARTANBURG AIRPORT // SHAPES
The "Shapes Campaign" was developed to capitalize on the unique yet recognizable shapes found in the newly renovated areas of GSP allowing us to highlight upcoming additions and benefits.
Using the circular shape of baggage claim for inspiration, we developed a series of advertisements that highlighted the new vendors and restaurants coming to the airport. Each advertisement featured bold, similarly proportioned circular objects in the same placement to create recognition across the campaign.
ROLES: design of campaign look and feel, art direction, helping maintain voice, implementation of design
Governor's School for the Arts
Governor's School for the Arts Foundation
This colorful, engaging campaign was designed to encourage patrons to donate to the arts by showing what it would be like if great artists had not been inspired to pursue their passions. I worked with a small team and was able to art direct this project from concept to execution.
From logo to collateral, the campaign reflects the excitement of an arts program. The campaign-specific logo reflects the texture and handwriting of students in the Governor’s School for the Arts program, while also establishing an engaging and recognizable mark for the overall campaign. A bright and playful palette was developed to bring freshness to the school's identity. We created a postcard to encourage patrons to help the next generation of great artists pursue their dreams.
Roles: logo design, color palette development, campaign look and feel, design implementation
THRIVE // BRAND IDENTITY
The Greenville County disabilities and special needs board has been working to improve their organization and its services for the past three years. In 2015, they decided to change their name to better describe to the community the services they offer. A logo was designed to show the growth that Thrive offers its individuals. In conjunction with the new name and logo, a bright and engaging palette was developed to set this organization apart as a hopeful and transformative part of the community.
ROLES: Logo design, color palette development, creation of overarching brand look and feel
North Myrtle Beach
NORTH MYRTLE // CAMPAIGN AND PHTOSHOOT IMPLEMENTATION
Our team was engaged to create a new campaign for this destination spot setting it apart from its competitors. As it was determined a photoshoot was needed to best show off this travel destination, I was pulled in to both coordinate and art direct the shoot. We shot to show the family-friendly, small-town, and peaceful atmosphere that this collection of communities offers.
ROLES: photoshoot management, talent styling, prop styling, talent coordination, art direction on photoshoot, campaign development
Mental Health of America Greenville County
MENTAL HEALTH OF AMERICA GREENVILLE COUNTY // 1 IN 4
As part of a Greenville Ad Club project, a number of members of Ad Club created an awareness campaign for Mental Health of America Greenville County. This campaign uses engaging photography to highlight the fact that the one in four Americans is affected by mental illness. It is not one in four of them, it is one in four of us. I was able to pick up this project from refining for client to retouching and production. This included propping and art directing the low-budget photoshoot.
ROLES: art direction, photoshoot direction, design implementation
CRAWFORD // IN HOUSE MARKETING
Crawford was looking for a new, cleaner look and feel that would allow strong positioning for current and potential clients. Efforts included assistance in logo update, color palette refinement, sales books, promotional materials, and more.
ROLES: art direction, color palette development, design implementation
Crawford Strategy Logo Update
As part of rebranding efforts at Crawford Strategy, I was asked to assist in updating the logo. The icon was already established, but by turning it sideways it creates an interaction that mimics the cohesion and bringing together Crawford does among themselves and their clients. This also visually references an infinity symbol reflecting the idea of continuing on to new and more.
A handsome typeface was chosen because of it's clean edges and functional tribute to the spirit of craftsmanship.
Core Values Poster
As part of rebranding efforts, core values were established and icons designed to exhibit these for internal purposes.
A series of sales books were designed to highlight Crawford Strategy's unique position in the market in a colorful and interesting way. Efforts included page layout, iconography to drive the reader through, development of icons for various areas of influence and steps in process, and outlining in a user-friendly manner various aspects of marketing.
Crafted for Carteret
A unique leave-behind was developed for a beachside hospital to uniquely sum up the services offered by Crawford. As these needed to be transported via airplane by Crawford representatives, the compact and tasty leave-behind was able to leave a strong impression.
Beer Lovers Breakdown
In an effort to introduce a new business prospect to the services of Crawford, a leave-behind was developed to playfully outline the potential of Crawford for this local business.
Lake Party Invitation
An engaging, type-driven fan invitation was distributed to clients for this laid back event.
Team Bowling Shirt // Lucky Strikes
As part of a team retreat, shirts were designed for a surprise bowling tournament. This team, the Lucky Strikes, had a more 50's vintage feel to their logo. Their team tagline's were "Split Happens" and "Life in the Ad Lane."
Team Bowling Shirt // Ally Cats
As part of a team retreat, shirts were designed for a surprise bowling tournament. This team, the Ally Cats, had a 70's vintage feel to their logo. Their team tagline's were "Scared Splitless" and "Creativity to Spare."
Bowling Award // Gutter Queen
As part of the team retreat, playful awards were created to recognize various skills of the day. This award was presented to the Gutter Queen. "You have been given this award for making the rest of us look awesome. If there were points given for gutter balls you would break every bowling record in the world! Unfortunately, that’s not how it works. But, don’t worry, you can only get better from here—hopefully."
Bowling Award // Most Valuable Bowler
As part of the team retreat, playful awards were created to recognize various skills of the day. This award was presented to the Most Valuable Bowler. "You have been given this recognition for your mad skills. You’re impressive all right. Why don’t you just go pro and stop making the rest of us look bad."
Bowling Award // Most Handsy
As part of the team retreat, playful awards were created to recognize various skills of the day. This award was presented to the Most Handsy. "You have been given this award for your spirited fingers. Left? Right? Left? Right? You don’t know. There are no opposite hands in your world. Only opportunity-hands. And you can roll with the best of them—using whichever hand you want cause you’re a baller."
Bowling Award // Biggest Trash Talker
As part of the team retreat, playful awards were created to recognize various skills of the day. This award was presented to the Biggest Trash Talker. "You have been given this recognition for being loud and obnoxious. Whenever someone steps up to bowl, they can count on you to be right there behind them—trash talking their shoes and hatin’ on their form. It’s okay, we’ll just cry ourselves to sleep tonight because of you."
Ice on Main
ICE ON MAIN // EVENT DESIGN
When the ice comes to Downtown Greenville, it welcomes in a time of year when people are looking to create new holiday memories and spend precious moments with family and friends. For the third season, this concept was developed to elicit a nostalgic feeling and encourage locals and visitors to create a new tradition on the ice. The look and feel juxtaposes modern type and icons with a hint of vintage in color and texture.
ROLES: art direction, design implementation
It's the most wonderful time of the year. Family and friends come together, the familiar sound of holiday cheer fills the air, and Downtown Greenville welcomes back its third annual holiday tradition with United Community Bank Ice on Main.
CERTUSBANK // IN HOUSE MARKETING
Coming in on the ground floor the bank's marketing department provided the opportunity to help develop the bank's identity. Part of this development included creating a corporate color palette, which consists of the bank's primary blue and gray as well as a secondary/supportive palette of warm grays. Each line of business also has their own signature color that is implemented in subtle ways throughout print and interactive media for easy identification.
Additionally, we created a series of holiday cards to send to the bank's supporters at the end of the year. In addition to the client-focused cards, a special holiday card was designed for the teammates themselves. This card featured a holiday ornament that could be popped out from the front of the card. Each card in the series used bold graphics, which created contrast between the corporate blue and metallic pop. A series of unique and engaging holiday cards were designed for teammates to send to their clients. Each card used bold graphics, creating an interesting contrast between the corporate blue and metallic paper. Holiday cards specific to wealth clients were created using the same bold graphics to form connections and emulate strings of lights–with the "C" of the logo representing the lights.
ROLES: art direction, color palette development, design implementation, overall brand look and feel
The Money Code
THE MONEY CODE // COVER DESIGN AND INTERIOR LAYOUT
The Money Code is a modern tale of one person's journey to uncover the five secrets to living his one best financial life. Using flat illustrations and energizing colors, this cover illustrates both the various approaches to money and the concept of unlocking your financial future. Illustrations were incorporated to visually guide the viewer through financial questions. A lock slowly unlocks at each chapter, reflecting the slow unlocking of the reader’s financial future.
ROLES: art direction, creative direction, design implementation
EMRYS JOURNAL // COVER DESIGN AND BOOK LAYOUT
Using imagery provided by photographer Brian Kelley, a cover was developed that invites intrigue and mystery. As part of his "Light and Shadow" series, the image is both emotional and thought provoking. The merge of the clean asterisk and textural background reflects ways in which the writers find inspiration—in the old and new, the literal and the figurative.
The writer's mark, the asterisk, is incorporated throughout the book from noting the end of a piece to part of the awards icons.
ROLES: art direction, design implementation
Kiss the Wave
KISS THE WAVE // COVER DESIGN
This modern book, whose origin is in the Charles Spurgeon quote “I have learned to kiss the wave that throws me against the Rock of Ages," uses geometric shapes to represent the many forms that life can take. These shapes build from back to front to create an undulating, semi-wave like pattern.
ROLES: art direction, design implementation
Orange Jumpsuit Cover
ORANGE JUMPSUIT // COVER DESIGN
Taking a less literal approach, the cover for Orange Jumpsuit addresses the idea of being bound and set free in a simple illustration of a birdcage. The juxtaposition of the birdcage and title allow for added interest from the viewer.
ROLES: art direction, design implementation
Orange Jumpsuit Cover
Custom designs for various events from wedding invitations to lifetime achievement ceremonies.
Wedding Invitation // Josie and Brian
A classic yet contemporary invitation for a beautiful couple.
Wedding Shower Invitation // Fran McCutcheon
A fun and colorful invite for a tropical themed wedding shower.
Auburn Alumni Association // Lifetime Achievement Award Invitation
Invitation for 2009 Auburn University Lifetime Achievement Award Ceremony that has a unique fold to reveal the names of those who receive this prestigious award.
Wedding Invitation // Erin and Ryan
This adorable couple was looking for Charleston-inspired invitations for their destination wedding. A custom illustration was drawn to depict the major landmarks in Charleston in a playful manner, and envelope inserts were selected to reflect the feel of traditional Charleston gates.
Invitation Insert // Erin and Ryan
This couple was looking for a way to show their wedding locations and favorite places in Charleston. This two-sided insert was created to help welcome travelers to this wonderful city.
Downtown Presbyterian Church // Lessons & Carols Postcard Invite
This postcard was created to invite friends to a candlelit service performed at a church that serves downtown Greenville, SC.
Wedding Invitation // Skye and Liam
Wedding invitation for Skye and Liam de los Reyes, a couple whose faith and love of the outdoors is best exhibited using a custom illustrated Dogwood flower.
Wedding Invitation // Claire and Chasen
Wedding invitation for Claire and Chasen Born printed using lithography for a beautiful fall ceremony.
Logo design is all around us. To the general public, a logo will serve as an instant reminder of a company or product. To the business owner, they are the point of recognition on which their reputation hangs. As a designer, a logo is the incorporation of a client’s ideologies into one single graphic.
Poinsett State Park
This logo for the state park, at first glance, appears to simply be a leaf. With a closer look, the shape of mountains and a lake take form.
This logo was developed as part of an Employee Engagement Campaign to help spread the word about the achievements at Piedmont Medical Center.
This icon is a modern representation of the key parts of the collaborative: medicine, education and healthy living. Medicine is shown in the partial medical cross, education is represented with the open book, and lifestyle is shown using the circle and open book to create a figure.
Donors on the Diamond
A traditional yet modern logo for this Donate Life fundraiser.
The concept of this logo is rooted in the mission of the symphony to inspire creation and exploration in its musicians. This is illustrated using a vibrant, energetic handwritten typeface layered over light staff lines. A more sophisticated sans-serif is used to anchor the logo and add an air of sophistication to balance the youthful typeface.
Small Jumps Healthcare IT
This IT company transforms big jumps into small ones for those in the healthcare industry seeking to improve their information technology services.
Fusion Bakery and Cafe
A school project lead to the development of this logo and subsequent brand development for a Charleston bakery whose food explodes with flavor!
A school project based on the idea of dot lead to fun logo for a quirky pie company.
The name Melissa is a Greek baby name. In Greek the meaning of the name Melissa is: Bee. When Mel Nocks Photography was looking to create a children and family division of the business, she requested a hand-drawn logo. The clean modern calligraphy is clean yet detailed, much like Mel's photography. Not only is there a precious little bee character, but there is meaning in every aspect of it. The 2 stripes in his body represent Mel's 2 daughters and his wings, shaped like hearts, represent the love of a mother for her daughter. To see more variations of the bee and Mel's beautiful photography, visit dearlissiephotography.com.