Crawford was looking for a new, cleaner look and feel that would allow strong positioning for current and potential clients. Efforts included assistance in logo update, color palette refinement, sales books, promotional materials, and more.
ROLES: art direction, color palette development, design implementation
Crawford Strategy Logo Update As part of rebranding efforts at Crawford Strategy, I was asked to assist in updating the logo. The icon was already established, but turning it sideways created an interaction that mimicked the cohesion and bringing together Crawford does among themselves and their clients. This also visually references an infinity symbol, reflecting the idea of continuing on to new and more. A handsome typeface was chosen because of its clean edges and functional tribute to the spirit of craftsmanship.
Sales Book A series of sales books was designed to highlight Crawford Strategy's unique position in the market in a colorful and interesting way. Efforts included page layout, iconography to drive the reader through, development of icons for various areas of influence and steps in process, and outlining various aspects of marketing in a user-friendly manner.
Crafted for Carteret A unique leave-behind was developed for a beachside hospital to uniquely sum up the services offered by Crawford. As these needed to be transported via airplane by Crawford representatives, the compact and tasty leave-behind was able to leave a strong impression.
Beer Lovers Breakdown In an effort to introduce a new business prospect to the services of Crawford, a leave-behind was developed to playfully outline the potential of Crawford for this local business.
Lake Party Invitation An engaging, type-driven fan invitation was distributed to clients for this laid back event.
Team Bowling Shirt // Lucky Strikes As part of a team retreat, shirts were designed for a surprise bowling tournament. This team, the Lucky Strikes, had a more 50's vintage feel to their logo. Their team taglines were "Split Happens" and "Life in the Ad Lane."
Team Bowling Shirt // Ally Cats As part of a team retreat, shirts were designed for a surprise bowling tournament. This team, the Ally Cats, had a 70's vintage feel to their logo. Their team taglines were "Scared Splitless" and "Creativity to Spare."