GOVERNOR'S SCHOOL FOR THE ARTS FOUNDATION // WHAT IF?
This colorful, engaging campaign was designed to encourage patrons to donate to the arts by showing what it would be like if great artists had not been inspired to pursue their passions. I worked with a small team and was able to art direct this project from concept to execution.
From logo to collateral, the campaign reflects the excitement of an arts program. The campaign-specific logo reflects the texture and handwriting of students in the Governor’s School for the Arts program while also establishing an engaging and recognizable mark for the overall campaign. A bright and playful palette was developed to bring freshness to the school's identity. We created a postcard to encourage patrons to help the next generation of great artists pursue their dreams.
ROLES: logo design, color palette development, campaign look and feel, design implementation