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REALLY BIG, REALLY CHEAP CAMPAIGN GLA // TV
We created two TV spots in 2012 for the Greenville Literacy Association illustrating two of the selling points of their annual "Really Good, Really Big, Really Cheap Book Sale." These spots used large illustrated lettering to highlight the "big" and the "cheap" aspects of the book sale. These spots were animated by Photoelectric.
ILLUSIONS GLA // Environmental Graphics
We created street and parking garage illusions for the Greenville Literacy Association to show how it feels to be illiterate. This campaign won three Gold Addy's locally.
ROLES: art direction, design of look and feel, implementation of design