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CERTUSBANK // IN HOUSE MARKETING
Coming in on the ground floor the bank's marketing department provided the opportunity to help develop the bank's identity. Part of this development included creating a corporate color palette, which consists of the bank's primary blue and gray as well as a secondary/supportive palette of warm grays. Each line of business also has their own signature color that is implemented in subtle ways throughout print and interactive media for easy identification.
Additionally, we created a series of holiday cards to send to the bank's supporters at the end of the year. In addition to the client-focused cards, a special holiday card was designed for the teammates themselves. This card featured a holiday ornament that could be popped out from the front of the card. Each card in the series used bold graphics, which created contrast between the corporate blue and metallic pop. A series of unique and engaging holiday cards were designed for teammates to send to their clients. Each card used bold graphics, creating an interesting contrast between the corporate blue and metallic paper. Holiday cards specific to wealth clients were created using the same bold graphics to form connections and emulate strings of lights–with the "C" of the logo representing the lights.
ROLES: art direction, color palette development, design implementation, overall brand look and feel